Speaker(s): Professor Richard Rumelt
Chair: Professor Gordon Barrass
Recorded on 20 October 2011 in Sheikh Zayed Theatre, New Academic Building.

Developing and implementing a strategy is the central task of any leader. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate motherhood and apple-pie values and fluffy packages of buzzwords with “strategy.”

Richard Rumelt is the Harry and Elsa Kunin Professor of Business and Society at UCLA Anderson.

An audio mp3 podcast is available here –

40 thoughts on “LSE Events | Prof. Richard Rumelt | Good Strategy/Bad Strategy: the difference and why it matters

  1. Why negative comments? Be grateful such a long informative presentation was put on
    YouTube for free. btw He is a professor. What more do you want. Thank you for your insight.

  2. General motors went down for other reasons. While product differentiation is a valid strategy for other type of industries, not necessarily for automotive. Good strategy is to fill in all price ranges along with quality products to prevent newcomers from entering unattended niches. Having competing products within an organization prevents outside competition from stepping in..specially y high volume markets.

  3. If you want success in business in the next few years, then you need to learn how to take advantage of AUGMENTED REALITY….Mark my words that Augmented Reality WILL Disrupt all business models alike….learn how your business can have a "chance" by creating a plan. Check out this youtube video for more info – https://youtu.be/t-R1w8hbTYo

  4. The only way to stay ahead of the curve in the next decade (as an Entrepreneur) is to become an innovator. Augmented Reality will be the next wave of technological innovation that will surely disrupt all industries alike. DON'T BECOME THE VICTIM — Start creating an Augmented Reality business strategy NOW, before your competitor takes advantage – https://youtu.be/t-R1w8hbTYo

  5. For everyone who seems to comment, on what a good "strategy" is are rather infuriating. If you know anything about business let alone strategy, you would understand that strategy is only relevant to your specific circumstances. There is no blanket just theories which may help you tailor your own strategy. So anyone who has commented on the lack of a good "strategy" must seek to learn more about the topic.

  6. Feel bad for those who had to sit through this and are vaguely familiar with history. Usually very suspicious of people who speak in near absolutes with little to no calibration or hedging of thoughts. Prefer Lawrence Freedman for strategy talk.

  7. I wasn't keen on the presentation style or examples used in the presentation BUT I did think the presenter was really pretty good in the questions and answers section starting at about 1:09:00

  8. Interesting and engaging. The timeline for the comments for a 5 year old recording really speaks to how this topic is still relevant and challenging.

  9. its just another kind of boring book that you will read but not really helpful (i.e. if you read a lot of business strategy and peoples experience)

  10. Another in a long line of "presentations" by business school "scholars" using their typical technique of employing vacuous statements, in bombastic tones, to express obvious or incorrect observations and analyses. It is fatuousness personified.

  11. I found this to be boring. The flow and focus was lost early in. Nearly every example was taken from a timeframe between Hannibal and 1985. I didn't walk away with one single thought that made me say WOW. Chevrolet's auto lineup 20 years ago and how Hannibal fought wars is of no interest to me today. I wonder how long that presentation has been around?

  12. Doesn't this depend on the state model? ex. capitalism vs communism. Or what if our moneys were issued not by privet central banks as debt, but by the state under a certain set of rules. ex. to control the amount issued at any one time. Wall st. would be totally different. Also, the public moneys that are invested in wall st. would be totally different. ex. look at the comprehensive financial reports of the individual states. The schools here represent and are tied to the current financial structure. After all, you get tenure because you have represented the status quo faithfully in it philosophy.         

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